Press Release: New COO Announcement

FWB hires Sahar Azghandi as new COO

We’re happy to welcome our new Chief of Operations, Sahar Azghandi-Daoutis. With the continued growth of our small startup, our first C-Level hire sets our focus to scale and will allow us to manage the increasing incoming demand for our products and services. Having had great track record in the design business, Sahar will be in charge of growing/structuring operations and business development as well as establishing the recently announced “Limbic Active”. This branch of FWB will focus on sports and gamification in the advertising world to create the sport events and activation campaigns of tomorrow.

The professionals we’re looking for are not only one of the most successful people in their field of experience, working for established and successful businesses. Everyone of them has also got the same common goal: to lead the sports revolution by creating new fun interactive sports and to grow our mission as a startup, to make people more active and willing to pursue a healthy lifestyle.

As the Co-Founder and CEO of SMAL and her sister companies SMAL Innovation and SMAL Code, Sahar Azghandi-Daoutis exercises her skill set as a seasoned leader with more than 15 years of design and leading experience. She provides guidance in a multitude of business segments with her deep understanding and expertise, when it comes to specific business needs of clients. From expanding the SMAL offices in Munich, San Francisco and Shenzhen as well as scouting of talented people, to strategizing futures of startup clients, Sahar takes pleasure in selling and celebrating the often under-rated business advantage that design represents. A born networker, she stimulates synergies between the right people.

Our COO Sahar Azghandi and our CEO Markos Kern

Sahar Azghandi-Daoutis was born and raised in beautiful Munich, coming from a refugee family from Iran. Sahar studied Electrical Engineering and information technology and received her double master in International Business Administration and Management and Mathematics. She worked for corporates like Infineon TechnologiesHypoVereinsbank; before she joined a design agency as the Executive Managing Director, where she build up the User Interface/User Experience and Development team.

In 2011 Sahar founded Ziba’s European branch Ziba Munich GmbH, which was renamed to SMAL GmbH on March 1st 2016.

Sahar has thrivingly worked with clients such as VodafoneWacomP&GGrundigWMF and Leica reaping Awards from iF, Red Dot Best of the best Award, IDSA Gold, the Good Design Award to name a few. But her heart was always with the startups she helped to grow, beside being co-founder of startups like “Ulyss Travel“.

After having suffered of several gastric ulcers that put her life in danger almost four years ago, she decided to completely change her life and put sports as one of her main priorities. “With sport being the key element that saved my life, I chose to get hands on to make a change for others also. Having seen the Company evolve from day one as my client, and understanding the true importance of its mission for Society, this was a very personal decision for me – as a business woman and as a mother of two”, Sahar said.

Our CEO, Markos Aristides Kern, welcomes Sahar: “The first C-level hire marks a very important step of our young company. Knowing Sahar for many years as an outstanding business woman and strategic thinker, I’m more than happy she joined us. Our main focus for the coming months is to rapidly scale our company to keep up with the demand. Structure, Business Development, HR and an eye for the bigger picture will be crucial aspects defining our next chapter. Sahar has an impeccable track record in these fields, making her contribution an absolute win. Just like in sports, it’s all about picking the best to join your team.

Welcome Sahar to the team!

Discover more about Limbic Active.

Best regards,
Fun With Balls Team

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